Based on the belief that “No Is Beautiful,” Pure Leaf, in cooperation with the SeekHer Foundation, is sponsoring the Pure Leaf “No” Grants program. These $2,000 grants are designed to give a little extra support to mothers who are trying to do it all – childcare, housework, emotional labor, and work outside the home.
Two hundred Grand Prize winners will be chosen to receive a portion of the $400,000 total. No purchase is necessary. Applications will be accepted during three periods.
- May 9 – June 30, 2023
- July 1 – August 31, 2023
- September 1 – October 31, 2023
Eligibility
This grant is open to individuals who:
- Are legal residents of the United States or the District of Columbia
- Are at least 18 years old (19 in Alabama and Nebraska)
- Identify as a mother
Winner Selection
Process
Five hundred submissions from each entry period will be drawn at random to move on to the next stage. A panel of judges will review these submissions and choose seventy from Period 1, sixty-five from Period 2, and sixty-five from Period 3 for a total of 200 Grand Prize winners.
Criteria
The five hundred submissions selected from each entry period will be evaluated based on:
- What is the Entrant’s personal understanding of what ‘doing it all’ means? (34%)
- Does the Entrant demonstrate an awareness of the benefits of the grant beyond just its monetary value? Are they likely to continue advocating for their ‘no?’ (33%)
- Does the Entrant’s submission truly reflect how the grant will help them say ‘no’ and reclaim some of their time? (33%)
